BLACKPINK’s LISA Is Louis Vuitton’s Newest House Ambassador

LISA has always been known for her impeccable style, which made her the easy choice to become Louis Vuitton’s newest House Ambassador, the brand announced on Tuesday (July 23).

Per a press release from the brand, the 27-year-old BLACKPINK star “sets trends and approaches her craft with fearless authenticity,” and the company was inspired by her “bold” style when she attended the recent Louis Vuitton Women’s FW24 show in Paris, France.

“I am very excited to welcome Lisa as a House Ambassador. She has a daring spirit and charisma that I find incredibly compelling. She is as bold and creative with her music as she is with her fashion, and it is a privilege to accompany her on this journey”, Nicolas Ghesquière, Louis Vuitton’s artistic director of women’s collections, shared in a press statement.

It’s been an exciting year already for LISA, who landed her first Billboard Global Excl. U.S. No. 1 with her solo hit, “Rockstar,” which opened at the summit. The song was first teased on TikTok in May when LISA joined the social media site and set a Guinness World Record by gaining 1 million followers in just over two hours. That’s just one in an impressive and expanding collection of records smashed by LISA alongside her BLACKPINK groupmates Jennie, Rosé and Jisoo.

“Rockstar” arrived on the heels of LISA signing with RCA Records in anticipation of her upcoming solo efforts, inking a deal that will allow her to retain ownership of her master recordings.