20 Things You Didn’t See During KCON LA 2024 Weekend
While KCON has long been heralded as the Mecca for K-pop fans, a new party that launched amid the 2024 Los Angeles date could also make it a must-attend for those in the industry as well.
What was meant to be a night to celebrate K-pop ended up being a cross-industry collaboration event hosted by Day 13, a new joint venture merger between K-pop and marketing expert Jenny Zha with Keith Kawamura, the anime and gaming marketing veteran who is also CEO of 3i Productions. Following KCON LA’s second day of concerts on Saturday, July 27, artists, execs, and influencers were on their way to downtown LA hot spot Hatch.
Notable attendees included KCON performers like K-pop star and American Song Contest winner AleXa, as well as Mikha of the Filipino girl group BINI — both of whom enjoyed bites and drinks in the roped-off back section of Hatch with friends like The Kelly Clarkson Show producer Jasmine Stephen, songwriter Vanessa Jefferson whose love of K-pop has been long documented by her sister Lizzo, and Henry Jiang of OfflineTV who talked to AleXa about their interest and collaborating in the game space.
“With the inaugural Day 13 industry party, we wanted to bring everyone together to create more avenues for ideation, and establish a longstanding tradition that can give way to even more exciting cross-collaboration projects,” Zha reflects to Billboard. “Subcultures like K-pop and anime are so pervasive it’s now part of mainstream conversation — especially at the forefront for key stakeholders behind-the-scenes.”
A host of journalists, publicists and other media figures that long worked in the K-pop space were also in attendance. Lively discussions included the extra effort being put into ILLIT’s comeback single, ATEEZ’s recent move to United Talent Agency, excitement and inquiries about TITAN CONTENTS’ first girl group AtHeart (originally revealed on Billboard), a K-pop act’s upcoming song collaboration in partnership with Netflix, a new K-pop artist’s signing with a U.S. PR, gripes about working with and guesses about the future of one major Korean agency, as well as tons more juicy tidbits to compete with Hatch’s wagyu and wasabi skewer.
Also in attendance was award-winning actress and dancer Krystal Ellsworth (who blew up in India after starring in the 2017 flick Heartbeats that was shot in the country). Brian Chau of CAA was in the house, linking up Konami and Bandai Games over drinks to explore how talents could be further integrated in a convo about video gaming industry.
Influencers like “The Transition Guy” Jonny Tran (930,000 TikTok followers) and Twitch streamer iGumdrop (with nearly 300,000 Twitch followers and 450,000 Instagram followers) were seen connecting with members of Sony’s Santa Monica Studios — producers behind the God of War franchise – for collaboration opportunities.
