IMPEL Partners With AMRA for Australia, New Zealand and Brazil

IMPEL has announced a new partnership with AMRA, the Kobalt-owned global digital licensing and administration platform. With this new deal, IMPEL, a global licensing collective made up of 57 independent music publishers in 14 territories, is now offering its services in Australia, New Zealand, Brazil, and various Southeast Asian countries for the first time.

Through this partnership, IMPEL can now connect its membership (which includes ABKCO, Reservoir Media, Beggars Music, Bucks Music, CTM, TRO Essex and more) and maximize members’ collections in these markets with AMRA’s efficient and transparent licensing system.

The AMRA deal builds on the global network IMPEL has already cultivated through its partnerships with SACEM (Europe, Africa, Middle East and Indian subcontinent) and LatinAutor (Latin America) and CMRRA (North America).

“This deal with AMRA marks an incredibly significant threshold for IMPEL in that we can now say our licensing capabilities are truly global,” says IMPEL CEO Sarah Williams. “Our growth has been phenomenal in just over five years, and now being able to offer our members access to digital licensing in the dynamic markets of APAC and Brazil is really exciting. We are looking forward to working with AMRA to build on these great opportunities.”

“We are thrilled to join forces with IMPEL and Sarah Williams’ team,” says AMRA CEO Tomas Ericsson. “At AMRA, we have always championed independent music publishers, and we are excited to bring our top-tier services to this vibrant community. With our exceptional territorial licensing coverage and cutting-edge technical capabilities, enhanced by major investments in our platform, we are poised to deliver unparalleled ingestion, processing, and matching services to IMPEL’s publishers.”