Blake Lively Introduces New Hair Care Line That Ditches Conditioner & Provides ‘Luxurious’ Results
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Blake Lively is ready to spill her secret to silky smooth hair — and without the help of Gossip Girl. The actress debuted her first-ever hair care line called Blake Brown Beauty, which takes inspiration from her own daily regime including one key product she has ditched using in her hair: conditioner.
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The entire collection was released in stores on Sunday (Aug. 4) and features eight formulas including two hair masks that aim to forever replace your conditioner. Already, reviewers are obsessed with the hair care collection as it looks to nourish and moisturize strands through a simple routine. There are two scents to choose from: sandalwood and black current, which are both favorite fragrances of Lively.
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The two hair masks quickly sold out, but you can still shop the rest of Blake Brown Beauty exclusively through Target with prices kept under $20.
Before the actress makes her onstage appearance in the highly-anticipated film It Ends With Us, you now have a chance to use the celeb-approved beauty collection inspired by her iconic voluminous hair in time for the premiere.
Keep reading to shop our favorites below.
Target
Blake Brown Wild Nectar Santal Fundamental Nourishing Shampoo
The Blake Brown shampoo will become a staple in your hair routine and not just for its delicious black current scent (though you can also get it in sandalwood if you’d prefer), but uses vegan ingredients that’ll clean hair and moisturize it for softer texture.
One shopper even praised how it “cleansed [their] hair really well without stripping.”
Target
Blake Brown Blackcurrant Vanille Glam Mousse
Get almost instant lift from your hair with this hair mousse that’ll provide volume without leaving your texture greasy. In addition to adding height to your hairdo, the mousse uses a formula that’ll help prevent flyaways and frizz without leaving behind a crunchy, sticky feel.
To use: just apply no bigger than the size of and orange and work through your hair.
Target
Blake Brown Milky Sandalwood Rich Reset Pre-Shampoo Mask
After you shower, this pre-shampoo mask will give your strands some extra cleanliness using natural plant proteins to nourish hair. You only need to use it once a week to see results. To use, just apply the product liberally to damp hair from the roots to your ends. You should leave it on for at least 20 minutes or overnight if you’d prefer, then wash in the shower before shampooing. If you have oily hair, then the brand recommends shampooing twice.
For Lively especially, this has been a seven-year project in the making and seeing her “labor of love” hit Target’s shelves has been nothing if not exciting.
“I was determined to bottle up a premium, salon-quality hair care line that’s cleaner, cruelty free, easier, yummier, more sustainable and more accessible than anything I saw out there,” she said in a press statement. “Performance was paramount. We were uncompromising, which is why it took an absurd amount of time, but the products show our level of dedication and strict quality control. I couldn’t be more proud.”
For more product recommendations, check out ShopBillboard‘s roundups of the best blowdryers for all hair types, Dyson Airwrap dupes and bestselling grooming products.
