menu Home chevron_right
Music News

Albert Rodríguez Talks Next Plans After Stepping Down from Spanish Broadcasting System

Mr. Nimbus | 12/12/2023

Last week, during Spanish Broadcasting System’s third quarter earnings call, Albert Rodriguez, the company’s president and COO, announced that he was leaving his post. While the announcement came as a surprise, Rodríguez says that, after 25 years at SBS, he is leaving in good terms.

Explore

Explore

See latest videos, charts and news

See latest videos, charts and news

“I’m going to stay on as a consultant during the transitioning period,” he told Billboard in his only interview following his announcement. “We’re leaving in excellent terms and I’m very appreciative to Raul [Alarcón],” he added, referring to the chairman and CEO of the company, to whom Rodríguez directly reported to.  

Rodriguez is still evaluating his future plans, but will likely launch his own consulting company.  

SBS is the formidable Latin media company whose suite of radio stations in the top markets in the U.S. include La Mega in New York, the most-listened to Spanish language radio station in the country, according to Nielsen. SBS also operates the AIRE Radio Networks, a national radio platform of over 300 affiliated stations.

Rodríguez joined the company 25 years ago, initially as a general salesperson, and climbed the ranks. In June, 2021, he was named president, making it the first time in 36 years that the company named a new president, and first time it was led by a non-family member.  

Working with Raúl Alarcón, who he calls a “beacon” of the Hispanic community, was a major highlight during his long tenure at SBS.

“The team we built is like family [to me]. We have performed better than all our industry peers,” says Rodríguez. A point of major pride, he says, was the launch of the Aire network, “which has grown immensely in terms of revenue and content and distribution.”

“We served very passionately the Hispanic voice in America,” adds Rodríguez of SBS, noting that despite Hispanics making up 20% of the total U.S. population, they represent only 6% of the U.S. market’s total advertising budget for 2022, according to the Hispanic Marketing Council. Moving forward, he says, “I want to be a leader in developing and increasing share to the multicultural space.”

This post was originally published on this site

Written by Mr. Nimbus




This area can contain widgets, menus, shortcodes and custom content. You can manage it from the Customizer, in the Second layer section.

 

 

 

Newsletter

  • cover play_circle_filled

    Tiki Town Radio

  • cover play_circle_filled

    Pendulum Radio

  • cover play_circle_filled

    Global Darkness Radio

  • cover play_circle_filled

    Desire Unbound Spa Radio

  • cover play_circle_filled

    Nimbus Hits
    Today's hits and classic favorites

  • cover play_circle_filled

    Nimbus Entertainment 80s

  • cover play_circle_filled

    Nimbus Dark Dance

  • cover play_circle_filled

    Nimbus Punk
    Classic and modern punk and hardcore

play_arrow skip_previous skip_next volume_down
playlist_play