Ayra Starr Stars in ‘Dare to Dream’ Documentary & Becomes Amazon Music’s First Afrobeats Breakthrough Artist
Ayra Starr always envisioned herself as the “Black Hannah Montana.” But in her new Amazon Music documentary Dare to Dream, which Billboard can exclusively reveal premieres Thursday (Aug. 1), fans will be able to take a closer look at Ayra the global Afrobeats star and Oyinkansola the Beninese-Nigerian girl.
Directed and produced by HOMECOMING, the 23-minute short film explores how Starr made her dreams come true. Dare to Dream captures her international journey, traveling between her birthplace of Cotonou, where she eventually returns to a swarm of eager fans; her homebase of Lagos, where her musical career started after signing to Don Jazzy‘s iconic Mavin label; London, where she’s sold out shows; and Los Angeles, where she attends the 2024 Grammy Awards after scoring her first nomination for best African music performance with her 2022 hit single “Rush.”
“I’ve always wanted to do this to inspire African girls all over [the world], Black girls, girls in general to keep going and do what they believe they were born to do. I’m just a regular African girl, you understand. And I’ve come this far, and I want them to feel like, ‘Oh, I can relate to that,’” she told Billboard following her documentary premiere, adding that she started filming Dare to Dream almost one year ago. While watching the full doc for the first time on Tuesday evening (July 30) at The Culver Theater in California for the official premiere, she kept thinking to herself, “Hmm, I like that angle. I should’ve shot more like that.”
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Starr hopes Dare to Dream isn’t the last time you’ll see her on the silver screen. When asked to choose what her first movie role would be during the doc’s Q&A portion, she responded, “I want to be in a high school movie, like the ones we grew up watching, like a Euphoria type. I feel like I would play that so well — the main mean girl.” The audience erupted in laughter before she continued: “That’s what I want to do. I would eat that role up! It would come so easy for me…. I’m not a mean girl at all, but I grew up watching Sharpay [Evans in High School Musical] and Maddy [Perez in Euphoria], just like the mean girl that’s never that mean. They’re just real. You know when women know what they want… I want to be that woman.”
Dare To Dream is currently streaming on Amazon Music’s YouTube channel and app. It will be available to stream on Prime Video in the coming weeks.
Starr is also the first Afrobeats artist to be named Amazon Music’s Breakthrough Artist, an emerging artist program that champions new talent early on in their careers through enhanced playlist support, social media campaigns, an Amazon Music Original song, marketing opportunities and bespoke editorial content. The Breakthrough Program has previously featured rapidly rising stars like Chappell Roan and Benson Boone.
“Ayra Starr was an obvious choice for our latest Breakthrough artist. A one-of-a-kind talent leading the exhilarating world of Afrobeats, her early successes have already been thrilling,” said Alexis Cueva, artist relations for Amazon Music, in a press statement. “With Ayra joining the Breakthrough family, we’re excited to support her as she continues to garner worldwide acclaim and represent Nigeria’s music scene on the global stage.”
Watch Dare to Dream below.
