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Jack Harlow’s ‘Lovin on Me’ Leads Rhythmic Airplay Chart

Mr. Nimbus | 01/03/2024

Jack Harlow races to his fourth No. 1 on Billboard’s Rhythmic Airplay chart as “Lovin on Me” climbs from the runner-up spot to lead the list dated Jan. 6. The single’s advance comes following a 4% increase in plays that made it the most-played song on U.S. monitored rhythmic radio stations in the week ending Dec. 28, according to Luminate.

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As “Lovin on Me” ascends, it ousts Doja Cat’s “Agora Hills” from the summit after the latter’s two-week reign.

With the new champ, Harlow nabs his fourth career champ on Rhythmic Airplay. He first led with “What’s Poppin,” featuring DaBaby, Tory Lanez and Lil Wayne, which ruled for one week in 2020, and returned to the top slot with the Lil Nas X-collaboration “Industry Baby” (four weeks, 2021) and his own “First Class” (nine weeks, 2022).

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Despite “Lovin on Me” being released on Nov. 10, the single has exploded into a multi-format radio smash by just its seventh chart week. In addition to the Rhythmic Airplay crown, Harlow’s hit repeats at No. 1 on the Rap Airplay chart for a second frame and picks up the list’s Greatest Gainer prize as it added 8% in audience in the latest tracking week. The track likewise posts a second week at No. 6 on the Pop Airplay list, though it climbed 1% in plays in the tracking week. Proving its rapid rise at the radio format, “Lovin on Me” had taken the Pop Airplay’s Greatest Gainer honor for the previous four consecutive weeks.

And call it déjà vu – “Lovin on Me” has a third repeat rank this week, also staying at No. 8 on the Mainstream R&B/Hip-Hop Airplay chart for a second frame. The track registered an 8% boost in weekly plays in the latest tracking window, winning the list’s Greatest Gainer badge for a fifth straight week. Thanks to the strong radio performance across the rhythmic, pop and R&B/hip-hop formats, “Lovin on Me” sits at No. 5 on the all-genre Radio Songs chart, having added 3% more audience to reach 51.8 million in the week ending Dec. 28.

Radio strength has helped “Lovin on Me” weather the annual storm of holiday titles on the Billboard Hot 100. The tune scored one week at No. 1 before two Christmas titles – Brenda Lee’s “Rockin Around the Christmas Tree” and Mariah Carey’s “All I Want for Christmas Is You” – shared the throne for the last five chart weeks. On the most recent published chart, “Lovin on Me” is the lone non-holiday track in the top 10, at No. 9. Given the expected receding of holiday titles on next week’s list, the song is the natural front-runner to lead the Hot 100 again, and as it closes in on even more radio crowns, “Lovin on Me” should be a challenger to top the flagship chart for several weeks to come.

This post was originally published on this site

Written by Mr. Nimbus




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