menu Home chevron_right
Music News

Peso Pluma Partners With Sony’s ‘For the Music’ Brand Campaign

Mr. Nimbus | 02/21/2024

Sony Corporation of America’s personal entertainment business division today announced a partnership between global breakout star Peso Pluma and Sony’s audio brand campaign, “For The Music.” The collaboration marks Pluma’s first brand partnership.

Explore

Explore

See latest videos, charts and news

See latest videos, charts and news

The agreement further strengthens what is sure to be a record year for the 24-year-old Mexican artist, who just announced a 54-date Exodo arena tour and is set to headline Coachella, Baja Beach Festival, Chicago’s Sueños Festival and New York’s Gov Ball festival. Peso said in a statement to Billboard that he was “excited for the opportunity to collaborate with Sony” and sees the “For The Music” campaign as a chance to open “pathways for Latin Music” markets and audiences around the world. Sony established the audio brand campaign “For The Music” for its premier consumer and professional audio products and services including its noise cancelling headphones, premium noise canceling earbuds, wireless speakers and pro audio hardware.

With “For The Music,” Sony is “affirming itself as the premier audio brand connecting music creators and consumers, aiming to create authentic music experiences and transcend emotion for fans through its personal electronic products,” a press release announcing the deal explains.

Trending on Billboard

“Since the launch of ‘For The Music,’ we have cultivated such amazing collaborations with artists on products and experiences that have brought their creative vision to fans in new and innovative ways,” says Jordy Freed, head of brand, business development, partner marketing & strategy, personal entertainment business in Sony Corporation of America. “We are thrilled to continue this work with Peso Pluma and support him as he takes his music to new levels.”

Less than one year ago, Plumas was selected as Billboard’s March 2023 Latin Artist on the Rise, setting an agenda to globalize the decades-old música mexicana genre. Since then, he’s landed over 20 songs on the Billboard Hot 100, including his blockbuster collab with Eslabon Armado “Ella Baila Sola,” and his album Génesis, which made history when it debuted and peaked at No. 3 on the Billboard 200, the highest ranking for a Mexican music album on the chart.

Most recently, Sony has partnered with Olivia Rodrigo, Miguel, SZA, Khalid, Tate McRae, and other artists. More here.

This post was originally published on this site

Written by Mr. Nimbus




This area can contain widgets, menus, shortcodes and custom content. You can manage it from the Customizer, in the Second layer section.

 

 

 

Newsletter

  • cover play_circle_filled

    Tiki Town Radio

  • cover play_circle_filled

    Pendulum Radio

  • cover play_circle_filled

    Global Darkness Radio

  • cover play_circle_filled

    Desire Unbound Spa Radio

  • cover play_circle_filled

    Nimbus Hits
    Today's hits and classic favorites

  • cover play_circle_filled

    Nimbus Entertainment 80s

  • cover play_circle_filled

    Nimbus Dark Dance

  • cover play_circle_filled

    Nimbus Punk
    Classic and modern punk and hardcore

play_arrow skip_previous skip_next volume_down
playlist_play