Take that, rewind it back, Usher is about to make the Super Bowl go smack! This year’s Apple Music Super Bowl LVIII Halftime Show star dropped the trailer for what promises to be a super-hype game break on Friday morning (Jan. 12).
The first look at what Usher has in store came via a one-minute hype video taking viewers on a kaleidoscopic trip through 30 years of Ush. It opens with a gospel choir singing “Peace Up,” as various other fans second that emotion over a church organ and the choir adds “A-town down” in a tribute to the clip’s soundtrack song: 2004’s smash with Lil Jon and Ludacris, “Yeah!”
After a woman says “take that and rewind it back,” the camera rolls into the past to 1998, after Usher’s second album, 1997’s My Way, blew the singer up into a global superstar thanks to such hits as “You Make Me Wanna…” and “Nice & Slow.” The clip even includes some old video of a pre-fame, teenage, babyfaced Usher smiling in the studio as a group of double-dutching girls reveal that “Yeah!” is their favorite song.
The song that topped the Billboard Hot 100 for 12 consecutive weeks in 2004 bubbles up and gets reworked by a marching band, subway flutist, teenage string quartet, late night diner beatbox crew, pianist and pal J Balvin — who recreates the famous oven door meme — amid footage of Ush killing it on stage. Another friend, BTS singer and “Standing Next To You” collaborator Jung Kook makes a brief cameo, along with NBA superstar LeBron James, who also can’t help singing along to the hit’s indelible chorus.
The clip ends with Usher, 45, standing against a red background wearing shades and an open-to-the-navel shirt black shirt and matching gloves as he swings his signature U pendant around his neck framed by the words “One performance. 30 years in the making.”
Usher announced he was taking on the iconic gig in September, saying in a statement, “It’s an honor of a lifetime to finally check a Super Bowl performance off my bucket list. I can’t wait to bring the world a show unlike anything else they’ve seen from me before. Thank you to the fans and everyone who made this opportunity happen. I’ll see you real soon.”
The inaugural Apple Music-sponsored Super Bowl Halftime Show took place last year with Rihanna setting new viewership records as she unveiled her second pregnancy during a performance. Usher will bring his hits to the stage in Las Vegas’ Allegiant Stadium for this year’s game on Feb. 11 as he gets ready to release his upcoming ninth studio album, Coming Home, on Feb. 9. The big game will air live on CBS and stream live on Paramount+, NFL+ and Vix.
Watch the Apple Music Super Bowl LVIII Halftime Show preview below.